From PowerPoint to Podcast: Learning That Engages in New Ways

In an era where information flows through countless channels, engaging audiences with impactful learning formats is a real challenge.

Classic methods like slideshows and long presentations rarely hold attention—and even less so inspire the kind of engagement that makes learning a valuable experience.

So, what works instead?

Learning That Captures and Retains Attention

To create learning that truly engages, it’s essential to think beyond traditional formats. Unconventional approaches make it possible to:

• Address diverse learning styles: With audiovisual and dynamic media, learning can be tailored to different ways of absorbing information.
• Foster engagement through storytelling: Great stories captivate and make complex topics easier to understand and remember.
• Adapt to the audience’s daily lives: Flexible formats like podcasts and on-demand videos allow for learning at the most convenient times.

A Format Gaining Popularity: Podcasts in Learning

One format increasingly used for learning is audio—podcasts in various forms. Podcasts offer a unique combination of accessibility and depth, allowing organizations to connect with their audiences in meaningful ways.

With podcasts, complex topics can be broken down into digestible, engaging content that feels approachable for a broad audience. Whether it’s an expert-led discussion, an inspiring story, or a series focused on skill-building, the format allows for a personalized and flexible learning experience.

Podcasts are ideal for integrating learning into everyday routines, such as during commutes, while exercising, or in moments of downtime. They also encourage reflective learning by allowing listeners to absorb information at their own pace, creating space for deeper understanding and long-term retention.

By incorporating podcasts into a learning strategy, organizations can meet their audiences where they are—transforming education into a seamless, engaging part of daily life.

Case: Novo Nordisk – From PowerPoint to Podcast

Novo Nordisk faced a clear challenge: How do you engage both the public and healthcare professionals in ways that support strategic goals? The answer was to move beyond traditional teaching methods and create a learning universe with professional podcasts and TV talk shows.

• Podcasts for the public: Episodes that inform and educate citizens about health in an easy-to-understand and inspiring way.
• TV talk shows for professionals: Programs focusing on treatments and case studies, offering deeper professional insights.

The result was a learning format that both informed and engaged, showcasing how unconventional formats can elevate learning to an entirely new level.

Is It Time to Rethink Your Learning?

By embracing unconventional formats, you can reach your audience in a way that not only informs but also inspires.

Want to learn more? Let us help you rethink learning and communication—and create formats that truly make a difference. Book one of our learning experts today.