Digital Learning as a Driver for Organizational Transformation

When organizations shift focus—such as moving from traditional products to digital solutions—it takes more than just technical training. It requires a strategic approach that not only upskills employees but also builds engagement around the new direction.

• How do you prepare a global organization for digital challenges?
• How do you ensure employees see value in the transformation and take ownership?
• How do you tailor learning to different cultures and roles within the organization?

MAN Energy Solutions faced these exact challenges when they set out to equip their salesforce for the market of the future.

Case: MAN Energy Solutions’ Digital Transformation

As one of the world’s leading producers of ship engines, MAN faced a pivotal challenge: transitioning from selling physical spare parts to digital software solutions. Virtio was selected as a partner to develop and implement a change management strategy that combined digital learning with cultural transformation.

The Solution:

• Analysis and Strategy: We began with an in-depth analysis to understand the needs and challenges of the salesforce.
• Digital and Blended Learning Program: A tailored program combined e-learning, training materials, and workshops to create a practical and motivating learning journey.
• Train-the-Trainer Approach: Local leaders were equipped with the tools needed to drive change and share knowledge internally.
• Global Rollout and Follow-Up: The program was adapted to local needs across MAN’s global salesforce, ensuring both engagement and understanding.

The Results:
MAN’s salesforce was not only prepared to sell digital products—they became part of a larger cultural shift where digital solutions became a natural part of their daily work. This transformation increased competence, engagement, and provided a clear path toward the future.

What Can You Learn from MAN?

MAN’s experience offers valuable insights into how digital learning can drive transformation. Successful change requires a combination of strategy, learning, and cultural adaptation.

Think of transformation as a learning journey. Start with a clear strategy that includes a deep understanding of the current situation, as well as the organization’s and employees’ needs. Change is not just a process—it’s an opportunity to build skills and foster a sense of shared purpose.

Blend digital and in-person learning formats. Blended learning allows for both flexibility and depth. Combining the accessibility of digital tools with the richness of face-to-face interactions ensures a more engaging and comprehensive learning experience.

Empower local ownership. Equip leaders with the tools and knowledge needed to drive transformation within their teams. Local ownership ensures that the change feels relevant and resonates across diverse regions and cultures.

From Sales to Advising – From Technical to Transformational

MAN Energy Solutions exemplifies how digital learning can serve as a catalyst for significant organizational transformation. By combining technical upskilling with cultural integration, their global salesforce was equipped to navigate and excel in the digital future.

For organizations looking to transform, the lesson is clear: the path to success lies in making learning central to the change process. When employees understand, engage with, and own the transformation, the results can be extraordinary.

Are you ready to use digital learning as a driver for your next transformation? Book a meeting with us to explore how we can help you lead change effectively.